Belong Designs · outdoor apparel brand
5X email open rate after a deliverability rescue
Measured over 8 weeks
The problem
Belong Designs was facing a critical problem when we onboarded them — they were deep in the spam zone. They had an unusually large database of subscribers who had marked their emails as spam, a high bounce rate, a low click rate, and a practically non-existent open rate.
What changed
We fixed the back-end technical issues, revised their pop-up, flow, and campaign strategy, and used hyper-targeted segments through an 8-week ramp up. It took 30 days to get them back to a 50% open rate. We also found that over 90% of the subscribers who clicked spam came from the same ESP, so we used predictive analytics and advanced segmentation to clean the list of high-risk accounts and send only to their most engaged audience.
The result
By the end of the 8 weeks their conversion rate was up 4X, open rate 5X, and revenue up 160%. Six months later, revenue from email was at an all-time high and up 80% on the year.
Curious what we'd find in your account?
We'll dig into your email and SMS setup and identify your biggest revenue opportunities, with an estimate of how much you're leaving on the table. You'll leave the call with actionable advice you can use right away, whether we end up working together or not.