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AI & Workflow
AI can handle much of an email agency’s production work, but it still needs human judgment. Explore where it helps with strategy, creative, analytics, optimization, and execution—and where it falls short.
Sep 18, 2026
Email Marketing
Learn the ecommerce email marketing foundations that matter most, from list growth and core flows to campaigns, segmentation, and deliverability. Focus on retention and business performance, not just attributed revenue.
Sep 10, 2026
Email Marketing
Not every ecommerce brand needs an email agency. Learn how traffic, repeat purchase potential, and in-house resources determine whether you need a one-time setup, consulting, or full management.
Sep 3, 2026
Retention Strategy
Barbs Media explains why retention goes beyond sending more emails and shares its four-step process for helping ecommerce brands increase customer lifetime value through email and SMS.
Aug 18, 2026
Ecommerce Growth
Prepare your Shopify store for Black Friday by setting clear goals, choosing offers that protect margins, and aligning campaigns, flows, and teams. Start months ahead to grow a qualified list and leave time to test.
Aug 4, 2026
Flows & Automation
Learn how cross-sell flows encourage repeat purchases with relevant product recommendations, customer-focused timing, and helpful emails that add value beyond the sale.
Jul 28, 2026
Retention Strategy
An analysis of over 250 Shopify stores revealed three common retention gaps: unclear next purchases, missed product pairings, and weak lifecycle follow-up. Learn how the free LTV scanner helps uncover these opportunities.
Jul 24, 2026
Flows & Automation
Build a simple three-email post-purchase flow that thanks customers, educates them about their purchase, and recommends related products only after they've had time to use and review it.
Jul 14, 2026
Retention Strategy
Learn which seven retention metrics reveal how well you turn subscribers into customers, drive repeat purchases, and grow customer value—and why opens, clicks, and signup rates only tell part of the story.
Jul 7, 2026
Email Marketing
See how a premium apparel brand generated nearly $500,000 in email revenue from 15,000 subscribers by improving audience quality, first-purchase conversion, and repeat purchases.
Jun 30, 2026
Email Marketing
Your pop-up shapes who enters your welcome series. Learn why subscriber quality matters more than signup rates, and how to collect useful data and show discount codes without sending shoppers away.
Jun 16, 2026
Retention Strategy
Learn how to identify ecommerce retention bottlenecks using customer lifetime value, repeat purchase rates, and subscriber conversion metrics. See how the retention gap calculator helps prioritize opportunities within your existing customer base.
Jun 9, 2026
Email Marketing
Effective ecommerce email design starts with clear communication, not just good visuals. Learn how to define each email’s goal, focus on one main CTA, and build mobile-first layouts with messaging that makes the value clear.
Jun 2, 2026
Flows & Automation
Build abandoned cart email and SMS flows that address buyer friction instead of repeating reminders. Learn a four-email structure, how to segment new and returning customers, and which conversion metrics to track.
May 26, 2026
Retention Strategy
Build an ecommerce email retention system with personalized flows, engagement-based segmentation, and varied campaigns. Includes a 30-day plan to create relevant second-purchase opportunities.
May 19, 2026