Potent Hockey · hockey brand
339.3%
YoY increase in email revenue in Q4
over 3 months
Strong ad traffic, but a small list and lagging flows were limiting what email could contribute ahead of Q4.
Email & SMS for Ecommerce Brands
Get More
Out of Every
Customer
We help ecommerce brands generate more revenue from customers they've already paid to acquire through fully managed email and SMS.
Book Your Free Audit
70+
Brands We've Worked With
$60M+
in Client Revenue
22 Months
Average Client Tenure
How we turn first-time buyers into repeat customers.
See how we identify retention opportunities and turn them into an email and SMS strategy.
The Retention Playbook Behind $60M in Email Sales for 7–8 Figure Brands
Book Your Free AuditCreative that earns the click
The Sharpest Emails In Your Inbox
A selection of campaigns we've designed for brands across apparel, sports, and lifestyle.
Selected client results
See what better retention looks like.
GenTeal · apparel brand
317%
increase in email revenue
over 1 year
An email channel that existed but had little structure and no consistent ownership.
Patara Shoes · footwear brand
131%
increase in email revenue
in the first 90 days
A strong core audience and excellent product, but email was immensely under-leveraged and sales leaned on ad spend.
State of Flux · Streetwear brand
90%
increase in flow revenue
over 1 year
Campaigns were already driving the majority of revenue, but the automated flows were lacking.
Small roster. Direct access.
You work with me. That’s the point.
Every Barbs Media client works directly with me, Nick. We deliberately limit how many brands we partner with so I can stay close to your business, lead your retention strategy, and help you decide what comes next.
We’re here to build a partnership worth sticking around for.
What we do
More repeat customers, however you like it.
Ongoing management, one-time setups, or expert guidance. We're your retention partner in whatever way works for you.
Cancel anytime
Monthly partnership
Monthly Email & SMS Management
We run the strategy, creative, campaigns, and flows that bring customers back. Every month, we measure what's working and improve what comes next.
For established ecommerce brands that want one accountable team to manage email and SMS strategy and execution every month.
- Strategy and planning
- Campaign copy, design, and execution
- Flow development and improvement
- Segmentation and testing
- List health and deliverability
- Reporting that informs the next priorities
- Client review and approval
Our satisfaction guarantee
If you're not satisfied with our work within 30 days, you'll get a full refund, no questions asked.
Also available
One-time Flow Setup
For brands that need their lifecycle foundation diagnosed, prioritized, and built for continued improvement.
Learn moreAlso available
Consulting
For founders and in-house teams that want expert analysis, priorities, and direction to implement themselves.
Learn moreHow we grow retention
Grow a repeat customer.
Great products get the first order. A thoughtful retention strategy helps earn the next. Explore how we build yours.
A young cactus with half-lidded eyes and heavy eyebrows.
Stage 01 · Diagnose
Start below the surface.
We look at your customer journey, email and SMS, and buying patterns to understand what’s helping customers return and what’s getting in the way.
Book Your Free Audit
Let’s find your next opportunity for repeat customers.
Live tool
The Retention Gap Calculator
Use your business metrics to assess retention performance, estimate your revenue gap, and identify priorities.
Live scanner
The LTV Scanner
Enter your store URL to uncover three potential opportunities to increase customer lifetime value. The scan uses publicly available store information.
Scan Your StoreFAQ
Questions we get a lot
Your next step
Find your next opportunity for repeat revenue.
Book a free audit with Nick. We'll discuss your email and SMS strategy, identify retention opportunities, and explain what we would prioritize.
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