Potent Hockey · hockey brand
339.3% YoY increase in email revenue in Q4
Measured over 3 months
The problem
Potent Hockey came to us with healthy paid traffic and an email channel that was not keeping up. The list was under 1,500 subscribers and the lifecycle flows had not been revisited in a long time.
What changed
We rebuilt the email funnel end to end, from opt-in through post-purchase: capture, welcome, abandonment, and post-purchase sequences, plus a Q4 campaign calendar built around their season.
The result
In three months we added 7,000 net subscribers, drove a 339.3% year-over-year lift in email revenue in Q4, and supported 46.3% total revenue growth. They finished the quarter with a foundation that keeps compounding.
Curious what we'd find in your account?
We'll dig into your email and SMS setup and identify your biggest revenue opportunities, with an estimate of how much you're leaving on the table. You'll leave the call with actionable advice you can use right away, whether we end up working together or not.